Business for a Sustainable Future
Businesses have an enormous environmental impact, but can—and should—be catalysts for positive systems change. Every business, regardless of whether it’s a tiny startup or a giant multinational, has the power (and the obligation) to re-think how its practices can build a better world.
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Course Content
Total content: 41 activities
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Lesson 1: The Sustainable Business Landscape
What are the models, standards, and trends for sustainability in business?
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The Sustainable Business Landscape: Introduction ViewActivity1.1
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The case for letting business solve social problems ViewActivity1.2
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Perspectives on business and the environment ViewActivity1.3
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Material biographies ViewActivity1.4
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Types of Ecosystem Services ViewActivity1.5
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Situation Assessment: Resources, Ecosystem Services & Externalities ViewActivity1.6
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Negotiation Naranja ViewActivity1.7
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Doughnut Economics: Change the Goal ViewActivity1.8
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Climate Change and Business: What Every MBA Needs to Know ViewActivity1.9
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A Business’ Impact Goals ViewActivity1.10
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Paul Polman talks about Unilever’s Sustainable Living Plan ViewActivity1.11
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What’s your North Star? ViewActivity1.12
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Are these frameworks enough? ViewActivity1.13
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Is it Greenwashing? ViewActivity1.14
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Sustainability Consulting Case Studies ViewActivity1.15
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Lesson 2: Driving Change in Business: the Entrepreneurial Mindset
How do entrepreneurs design business models that open up new opportunities for scaling environmental initiatives?
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Driving Change in Business: the Entrepreneurial Mindset: Introduction ViewActivity2.1
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Let’s apply the startup mindset to our biggest challenges ViewActivity2.2
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Interview an Entrepreneur ViewActivity2.3
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Map your innovation ecosystem ViewActivity2.4
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Stakeholder Power Mapping ViewActivity2.5
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Explore revenue models ViewActivity2.6
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Introduction to the Business Model Canvas ViewActivity2.7
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Practice using the Social Business Model Canvas ViewActivity2.8
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How do you prototype a business model? ViewActivity2.9
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Prototype your business model ViewActivity2.10
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Design your business model ViewActivity2.11
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Lesson 3: Building a Sustainable Venture
How do I pitch, run, and grow my own business or initiative?
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Building a Sustainable Venture: Introduction ViewActivity3.1
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Everyone’s a superhero ViewActivity3.2
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What support do you need to grow? ViewActivity3.3
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Venture Roadmap ViewActivity3.4
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Who will you pitch to? ViewActivity3.5
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The power of the eight-word mission statement ViewActivity3.6
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Craft your mission statement ViewActivity3.7
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Tips for pitching ViewActivity3.8
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Pitch Critique ViewActivity3.9
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Storyboard your pitch ViewActivity3.10
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Pitch! ViewActivity3.11
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Parting Advice: Inside Tips from Expert Entrepreneurs ViewActivity3.12
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Explore More
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Lesson 1: Additional Resources ViewActivity4.1
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Lesson 2: Additional Resources ViewActivity4.2
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Lesson 3: Additional Resources ViewActivity4.3
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What’s your North Star?

These widely-used standards serve as a reference for how industries are currently thinking about monitoring and managing business’ environmental impact. While many of these are criticized for not going far enough to actually solve the problems at hand, they’re a great way to get started and understand how businesses currently think about environmental performance.
