Business for a Sustainable Future
Lesson 2: Additional Resources
Hear more from entrepreneurs about their process:
- How I Built This Podcast: Patagonia: Yvon Chouinard shares the story behind the outdoor brand Patagonia, and his journey as an entrepreneur. His book, Let My People Go Surfing, is also excellent.
- How I became an entrepreneur at 66: A TED Talk from a man who loses his job and becomes an entrepreneur at 66. Filled with lots of good quotes and squashes the typical notion of an entrepreneur.
- In Reclaiming Social Entrepreneurship, Daniela Papi Thornton discusses the difference between being a social business founder, and being a systems change leader. Explore the full Tackling Heropreneurship site to explore “life maps” of founders, case studies, and a canvas that will help you define the impact you intend to have.
Identifying technology solutions to bring conservation into the innovation era outlines the argument for using business-world strategies to assess the viability of conservation innovations.
Business models inspired by nature are the future (WEF) Profiles of some companies that are using creative models to tackle environmental change. Interesting from the perspective of both what their offer is and how they make money; also covers a lot of partnerships with nonprofits.
Business models based on sustainability: (See practical examples, p. 196-201) Examples of social enterprise business models provide examples to help envision how your idea could be financially viable long-term.
Beyond Disruption: The Age of the Impact Entrepreneur: Background on how entrepreneurship is now synonymous with what is actually ‘impact entrepreneurship’.
Why the Lean Start-Up Changes Everything argues for the advantages of the Lean Startup process, which inspired much of the work in this toolkit.
More on revenue models
- 26 revenue model examples is another great resource with examples of revenue models for you to explore.
- Sustainable Revenue (Design Kit) builds on the revenue model exercise from the class in more depth.
- Board of Innovation’s Business model validation plan offers a structured process to think through the assumptions in your business model and how to validate them.
- Startup Pricing 101 : Kevin Hale from Y Combinator introduces tips for getting your pricing right.
How to Prototype a New Business offers more ideas for building prototypes to test your business model.