Business for a Sustainable Future
In this module, we explore how to use business tools to push towards sustainability. Businesses have an enormous environmental impact, but can — and should — be catalysts for positive systems change. Every business, regardless of whether it’s a tiny startup or a giant multinational, has the power (and the obligation) to re-think how its practices can build a better world.
Big questions are on the table in the 21st century: what responsibilities do multinational companies have in regards to the environment? What does it take to design a business model that is sustainable environmentally and financially? How might we forge new partnerships to tackle the daunting challenges we face? How can business help with the challenge of getting great conservation ideas to scale?
It’s time to imagine new products, initiatives, and business models that help us turn the tide on the extinction crisis. An entrepreneurial mindset helps us to see opportunity even in the face of the most dire problems, and through this module we’ll learn how to apply this mindset to drive change for good.
By completing this module, you will:
- Establish a moral compass for business’ role in environmental change.
- Practice applying the major frameworks for sustainability in business, and analyze their advantages and shortcomings.
- Apply entrepreneurship tools and practice designing a business. This includes understanding how innovative business models can be applied to set an initiative up for long-term growth, as well as identifying and attracting the early-stage support needed for an initiative to start up and scale.
- Craft a compelling pitch that communicates your mission and route to impact, in order to get others onboard with your vision.
The materials in this module can also be downloaded here, and guidance on how to use this toolkit is here.
Course Content
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Lesson 1: The Sustainable Business Landscape
What are the models, standards, and trends for sustainability in business?
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The Sustainable Business Landscape: Introduction ViewActivity1.1
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The case for letting business solve social problems ViewActivity1.2
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Perspectives on business and the environment ViewActivity1.3
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Material biographies ViewActivity1.4
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Types of Ecosystem Services ViewActivity1.5
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Situation Assessment: Resources, Ecosystem Services & Externalities ViewActivity1.6
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Negotiation Naranja ViewActivity1.7
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Doughnut Economics: Change the Goal ViewActivity1.8
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Climate Change and Business: What Every MBA Needs to Know ViewActivity1.9
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A Business’ Impact Goals ViewActivity1.10
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Paul Polman talks about Unilever’s Sustainable Living Plan ViewActivity1.11
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What’s your North Star? ViewActivity1.12
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Are these frameworks enough? ViewActivity1.13
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Is it Greenwashing? ViewActivity1.14
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Sustainability Consulting Case Studies ViewActivity1.15
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Lesson 2: Driving Change in Business: the Entrepreneurial Mindset
How do entrepreneurs design business models that open up new opportunities for scaling environmental initiatives?
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Driving Change in Business: the Entrepreneurial Mindset: Introduction ViewActivity2.1
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Let’s apply the startup mindset to our biggest challenges ViewActivity2.2
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Interview an Entrepreneur ViewActivity2.3
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Map your innovation ecosystem ViewActivity2.4
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Stakeholder Power Mapping ViewActivity2.5
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Explore revenue models ViewActivity2.6
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Introduction to the Business Model Canvas ViewActivity2.7
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Practice using the Social Business Model Canvas ViewActivity2.8
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How do you prototype a business model? ViewActivity2.9
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Prototype your business model ViewActivity2.10
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Design your business model ViewActivity2.11
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Lesson 3: Building a Sustainable Venture
How do I pitch, run, and grow my own business or initiative?
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Building a Sustainable Venture: Introduction ViewActivity3.1
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Everyone’s a superhero ViewActivity3.2
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What support do you need to grow? ViewActivity3.3
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Venture Roadmap ViewActivity3.4
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Who will you pitch to? ViewActivity3.5
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The power of the eight-word mission statement ViewActivity3.6
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Craft your mission statement ViewActivity3.7
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Tips for pitching ViewActivity3.8
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Pitch Critique ViewActivity3.9
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Storyboard your pitch ViewActivity3.10
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Pitch! ViewActivity3.11
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Parting Advice: Inside Tips from Expert Entrepreneurs ViewActivity3.12
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Explore More
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Lesson 1: Additional Resources ViewActivity4.1
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Lesson 2: Additional Resources ViewActivity4.2
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Lesson 3: Additional Resources ViewActivity4.3
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