Business for a Sustainable Future
Course Content
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Lesson 1: The Sustainable Business Landscape
What are the models, standards, and trends for sustainability in business?
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The Sustainable Business Landscape: Introduction ViewActivity1.1
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The case for letting business solve social problems ViewActivity1.2
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Perspectives on business and the environment ViewActivity1.3
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Material biographies ViewActivity1.4
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Types of Ecosystem Services ViewActivity1.5
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Situation Assessment: Resources, Ecosystem Services & Externalities ViewActivity1.6
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Negotiation Naranja ViewActivity1.7
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Doughnut Economics: Change the Goal ViewActivity1.8
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Climate Change and Business: What Every MBA Needs to Know ViewActivity1.9
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A Business’ Impact Goals ViewActivity1.10
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Paul Polman talks about Unilever’s Sustainable Living Plan ViewActivity1.11
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What’s your North Star? ViewActivity1.12
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Are these frameworks enough? ViewActivity1.13
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Is it Greenwashing? ViewActivity1.14
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Sustainability Consulting Case Studies ViewActivity1.15
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Lesson 2: Driving Change in Business: the Entrepreneurial Mindset
How do entrepreneurs design business models that open up new opportunities for scaling environmental initiatives?
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Driving Change in Business: the Entrepreneurial Mindset: Introduction ViewActivity2.1
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Let’s apply the startup mindset to our biggest challenges ViewActivity2.2
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Interview an Entrepreneur ViewActivity2.3
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Map your innovation ecosystem ViewActivity2.4
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Stakeholder Power Mapping ViewActivity2.5
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Explore revenue models ViewActivity2.6
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Introduction to the Business Model Canvas ViewActivity2.7
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Practice using the Social Business Model Canvas ViewActivity2.8
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How do you prototype a business model? ViewActivity2.9
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Prototype your business model ViewActivity2.10
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Design your business model ViewActivity2.11
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Lesson 3: Building a Sustainable Venture
How do I pitch, run, and grow my own business or initiative?
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Building a Sustainable Venture: Introduction ViewActivity3.1
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Everyone’s a superhero ViewActivity3.2
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What support do you need to grow? ViewActivity3.3
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Venture Roadmap ViewActivity3.4
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Who will you pitch to? ViewActivity3.5
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The power of the eight-word mission statement ViewActivity3.6
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Craft your mission statement ViewActivity3.7
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Tips for pitching ViewActivity3.8
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Pitch Critique ViewActivity3.9
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Storyboard your pitch ViewActivity3.10
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Pitch! ViewActivity3.11
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Parting Advice: Inside Tips from Expert Entrepreneurs ViewActivity3.12
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Explore More
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Lesson 1: Additional Resources ViewActivity4.1
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Lesson 2: Additional Resources ViewActivity4.2
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Lesson 3: Additional Resources ViewActivity4.3
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Building a Sustainable Venture: Introduction
How do I pitch, run, and grow my own business or initiative? What skills, support, and resources do I need?
Given what we know now about the business and entrepreneurial landscape, how can you set out to begin solving these problems on your own? This lesson will test your creativity and teamwork. Here we will take a deep dive into developing and pitching an innovative business venture. You will learn how to plan your business journey, how to anticipate the support you’ll need to grow, and how to pitch your business. This lesson will be heavily practical whereas the previous two were a mix of theory and practice. This one is for all the marbles!
By completing this lesson, you will:
- Anticipate and plan next steps for testing the model of your venture.
- Build a plan to get the support your initiative needs to grow, including skills, connections, and funding.
- Practice pitching your business: iteratively craft a compelling pitch for investors, and get feedback along the way.
Pre-Reading
We’ll start the lesson by considering what support you might need as you start to grow. How to find a mentor for your startup offers some practical tips on one of the most crucial pieces: finding great mentors.
Being able to create a compelling pitch to explain what your organization does, and get others on board, is an essential skill. For an introduction to pitching, explore:
- Five top tips to create a compelling pitch deck
- How to Nail the Pitch: 17 Storytelling Tips for Startups
You can also download this lesson as a PDF or Microsoft Word document below:
